We invest in nature, help to restore biodiversity and regenerate ecosystems by donating 1% of our Moonpop revenues to SUGi. Our funds get used to boost the powerful web of 100% biodiverse native forests.

By using the ‘Miyawaki method’, SUGi allows the rapid creation of urban forests. It’s proven – in Japan and all around the world – that this method has a 97% success rate for tree survival. So this 100% natural and organic method creates a haven for urban biodiversity.

By contributing to this project, we are also restoring our inner landscape and lifestyle by a more natural and vital state. Through ‘rewilding’ we are connecting to our roots in the natural world, which helps us to access a much-needed compass to navigate our extremely busy, modern lives.

But it does not end here! The Moonpop-team has grander plans and dreams by planting their very own urban forests. Stay tuned to find out more by subscribing to our social media channels!